Fayetteville, Ark.- For the past 40 years, University of Arkansas students have enjoyed Coca-Cola products on campus but that could be changing soon. The University is finalizing a deal that would make PepsiCo the university’s exclusive non-alcoholic cold beverage sponsor and provider, UA officials said. The proposed plan with PepsiCo would cover the next 10 years and if approved will start July 1 with PepsiCo products replacing Coca-Cola products throughout campus.
Donald Pederson, UA’s vice president for finance and administration, said the estimated $19.8 million contract would be the largest beverage sponsorship ever at the university. “The combination of resources the university will receive as a result of this partnership will benefit our students and campus community for years to come,” Pederson said. Under the proposed agreement $7.7 would go to academic sponsorship, licensing and vending support, and $11.2 million would go to athletic marketing and sponsorship as well as $400,000 worth of products for both athletics and academics.
Under the new contract University vending machines, shelves, and soft-drink fountains will be stocked with: Pepsi, Mountain dew, Sierra Mist, Lipton iced teas, SoBe, Aquafina, Tropicana, Gatorade, Rockstar Energy Drink and Muscle Milk, while Dr. Pepper will be available only by soda fountain.